Seth Godin's "How to live happily with a great designer"
Marketing guru Seth Godin's advice on how to work with a professional designer. Of course, this applies to working with any professional service provider. My favourite advice from Seth:
"You don't know a lot about accounting so you don't backseat drive your accountant. You hired a great designer, please don't backseat drive here, either.
"If you want to be part of the process, please go to school. Read design magazines or take a course from Milton Glaser or get a subscription to Before & After."
Couldn't have put it better myself.
Update:
How prescient was this post? I just received an email from a client, telling me: "I am in the process of acquiring Adobe Creative Suite and will complete the work myself. Please render your final invoice and we will call it quits."
Good to luck to her if she thinks the software will do the work for her! Guess my three years of studying for a B.A. (Hons) in graphic design and 18 years' professional experience were wasted! :-)
"You don't know a lot about accounting so you don't backseat drive your accountant. You hired a great designer, please don't backseat drive here, either.
"If you want to be part of the process, please go to school. Read design magazines or take a course from Milton Glaser or get a subscription to Before & After."
Couldn't have put it better myself.
Update:
How prescient was this post? I just received an email from a client, telling me: "I am in the process of acquiring Adobe Creative Suite and will complete the work myself. Please render your final invoice and we will call it quits."
Good to luck to her if she thinks the software will do the work for her! Guess my three years of studying for a B.A. (Hons) in graphic design and 18 years' professional experience were wasted! :-)
posted by Nigel Gordijk at
7:29 AM
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