Very small businesses don't need to hire a designer

From Seth Godin's blog:

"...should local micro-businesses just ignore the web? Or should they become experts in the art of building and maintaining a website?

"We're talking about people who don't like to tweak. About local businesses that are struggling to be found by people a block or a mile or five miles away. Entrepreneurs who can't be bothered to understand typography or HTML. Why does my dog's vet have such a lame website? Why do basement waterproofing sites sit moribund? Do they all have to become experts and spend the money--or sit it out and lose out?

"I think there's a third way, one that gets them just about everything they need, takes an hour or two a month and costs about $60 a year. Here goes:"