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Wednesday 7th November 2001
For immediate release
Press release # 011108-lilies

Canadian flower and gift business looks abroad to help its business bloom

When flower and gift company Lilies White of Mannheim, Ontario needed to reach a wide audience to promote its new retail store, they looked to the World Wide Web for help.

Lilies White co-owner Dawn Tomlinson contacted Web designer Nigel Gordijk in Brighton, England because of his proven ability to design easy-to-use sites.

"I was absolutely thrilled to help", says Gordijk. "Not only did I have the usual challenge of creating a site that would engage users and get the client's message across, but also the additional challenge of working with someone who is 3,500 miles away! In the end, this didn't prove to be a barrier. We managed just fine using mail, telephone - and of course email. The great thing about the Internet is that if it's used well, it has a tremendous reach."

The site has proven to be a great success with Lilies White receiving enquiries and orders from all over Ontario. It can be found at www.lilieswhite.com.

Read the case study »

About Common Sense Design's Nigel Gordijk
Nigel Gordijk is an accomplished, independent Web consultant with over 19 years of design industry experience. His client list includes BP, Royal Shakespeare Company, Honda, Primus Telecommunications, and No 10 Downing Street (UK Prime Minister). He has also designed sites for New Hamburg Firebirds, The New Hamburg Harry Potter Festival, Kitchener Waterloo Habilitation Services and Waterloo florist, Lilies White.

Nigel is one of the co-founders of Creative Latitude, a worldwide network of creative professionals that promotes ethical business practices within the design industry.

Nigel has bee featured in two books by American design guru, Jeff Fisher: The Savvy Designer's Guide to Success and Identity Crisis. In 2006 Nigel published an eBook, Web Proposal Writing.

Email: commonsensedesign@rogers.com | Phone: 519-342-5348

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