Monday 5 January 2004
For immediate release
Press release # 040105-russia
Common Sense translates Russia Experience from print to Web
Two new Web sites for travel firm Trans-Siberian go live
Web consultancy Common Sense Design has collaborated with another
Brighton-based design firm - Wild Dog Design - to produce two new
Web sites for tour company Trans-Siberian, both of which launch
in the New Year 2004.
The sites are for the two different types of Trans-Siberian trips
to Russia and Asia. Russia Experience (www.trans-siberian.co.uk)
caters to individual travelers with tours in Russia, Mongolia, Tibet
and China; Beetroot Backpackers (www.beetroot.org)
customers tend to be younger - mainly students - who want to travel
on a tighter budget. The two different customer types are reflected
in the sites' unique look and feel, although there is a 'family'
resemblance.
Wild Dog - a print design specialist - created the brochures for
both Beetroot Backpackers and Russia Experience. The company briefed
Web designer Nigel Gordijk - of Common Sense Design - to translate
their print designs into Web sites. This involved creating site
structures and navigation that is intuitive, not slavishly following
the linear content structure inherent the brochures.
Even though both sites are visually rich in terms of tour images
and graphics, the pages still download quickly.
About Common Sense Design's Nigel Gordijk
Nigel Gordijk is an accomplished, independent Web consultant with over 19 years
of design industry experience. His client list includes BP, Royal Shakespeare
Company, Honda, Primus Telecommunications, and No 10 Downing Street (UK Prime
Minister). He has also designed sites for New Hamburg Firebirds, The New Hamburg Harry Potter Festival, Kitchener Waterloo Habilitation Services
and Waterloo florist, Lilies White.
Nigel is one of the co-founders of Creative
Latitude, a worldwide network of creative professionals that promotes ethical
business practices within the design industry.
