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Shared Ownership Homes

 

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Industry: Not-for-profit

Shared Ownership Homes (SOH) has teamed up with a number of major housing associations, care providers, charities and lenders to help people with disabilities enjoy the benefits of home ownership. The original version of SOH's Web site and logo needed to be updated to coincide with a major marketing push.

The result is a more consistent, integrated brand and a friendlier, engaging Web site. As well as improved usability – the navigation and page layouts are easier to use – the site has better accessibility, which is vital for disabled people who make up the target audience.

This project appears in Jeff Fisher's book, Identity Crisis!: 50 redesigns that transformed stale identities into succesful brands.

  • Logo design
  • Web site design
  • Web site programming
 
 

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